Instagram Guides and How Do You Create One?

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Share a campus tour or a map of all locations with colleagues.Instagram Guides can be a great resource for companies who support causes and engage with social activism. Followers On Instagram

Instagram’s Act for Racial Justice Guide curates explanations that have been shared to the community. Click Here

How to set up Instagram guides

Now you know how to use Instagram Guides in many different ways. They will be fun and easy to create!

Your Guide will be ready in no time thanks to the intuitive interface. You’ll be able to add and modify your Guides in no time. Let’s get started!

Step 1:

Open your Instagram Profile page. Tap the “+” button at the top right of your screen and then tap “Guide.” Followers On Instagram

Step 2:

Now you will have three options. Each Guide type can be used by any creator. No matter if you’re a business owner, influencer, or a blogger, you can quickly recommend cities and products to your followers.
Places – Share your knowledge with your followers about the best places in your city
Products – Connect your favorite products, services, and brands.
Posts – Share posts you’ve saved or created

Step 3:

After you have chosen your Guide type, it is time to choose the contents of your Guide. In the example above, we selected the Posts guide type and added our favorite posts from MegYaLook’s Instagram. You can also include your caption and title to give your readers additional context.

Step 4:

After you have created captions and added your title, chosen your Cover Photo, as well as captions for each Guidepost, you can publish. Next, click on “Next” at the top of the screen. Next, tap “Share”. Followers On Instagram

Step 5:

Click “Share” to make your Guide public. Your followers will then click the “Guide” icon on their Instagram profile page, to access your Guides.

After you’ve created your Guides you can modify them to reflect the growth of your business or brand. You can modify or delete existing products and content.

You can also read: How to Make an Effective Instagram Marketing Strategy

Instagram is a great tool for marketing

Instagram has many marketing features, but what sets guides apart?
Here are the top Instagram Guides benefits for your marketing.

You can promote your products without being too salesy
Instagram guides can be a great way to promote your products without being too salesy. Followers On Instagram
You can add value to your collection by creating a guide, such as a guide for sunglasses. The title of your Guide should emphasize the value.
This is a great way for you to market your products, without having to pay too much attention.

Use your old content to make new ones

Instagram Guides – Old Content
Instagram content is very fragile. Your content will sit on your feed collecting dust after you click the “Post” button.

Guides let you shine a spotlight on your past content. To give your content a new start, users can click on any post in your Guide.

Showcase your brand with Instagram Guides

Brand-Insta Guides
Insta Guides are a great way for customers to get to know your brand and the values that it represents. They can be used to highlight milestones or new initiatives, as well as social responsibility. Followers On Instagram
Vestiaire Collective, a fashion marketplace, showcases its brand values by posting guides on how you can create a sustainable wardrobe or upcycling.

Increase traffic to your blog or website

Website- Instagram Guides
Guides are a great way to share knowledge, tips, or advice on particular topics. It would be helpful if you didn’t reveal everything.
Instead, you could use the Guide to summarize one or two points from your blog posts. Encourage readers to visit your blog for more information or tips. This will help you drive traffic to other channels.

Also read: How to Make Money On Instagram: The Ultimate Guide

Instagram Guides – User-generated Content
Instagram Guides – Creating content
Guides allows you to combine content from different users with your own content. This makes it possible to use user-generated content.

For example, suppose you run a sunglass brand. A guide called “The Most Trendy sunglasses 2022” could be created, which would include photos of customers wearing your products. UGC is a great way to market your products and get new customers.


Instagram Guides: The Bottom Line

Guides on Instagram can add a new layer to your content strategy. People can easily become overwhelmed by the sheer number of features being released at a faster rate than usual. This might make you wonder what it means for your brand. Followers On Instagram

Brands developed new social media strategies using Guides.

Collaborations between brands and content creators will increase.

Guides can be a great way to get the most out of the content that you have created. Keep in mind that Instagram Reels content is being posted more frequently by content creators and brands. Followers On Instagram

Guides are available to creators for top Reels, IGTV video recipes, and to promote sponsored products.


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