Use This SEO Checklist to Ensure You’re Ready For Google Penguin



Over the past few years, Google has rolled out a number of updates to its search engine that affect how it handles spam and low-quality content. These updates are called Penguin, Panda, and Hummingbird. While these changes may sound intimidating at first glance (and they are), there’s no reason why you shouldn’t be ready for them if you’re doing SEO correctly! In this post, we’ll cover everything you need to know about what’s happening in the world of Penguin, Panda, and Hummingbird so that when they do happen (which is inevitable), your website will be ready for anything Google throws at it.” You can also take the help of the best seo company in Gurgaon to know more about SEO. 

Spam Detector Timeline: What You Need to Know

Spam is a word that gets thrown around a lot in SEO circles, but what does it actually mean? In short: spam is any form of commercial content that hasn’t been vetted and approved by Google. Unsolicited emails sent from an unknown sender or links to low-quality websites are considered to be spammy by Google. The reason why this matters so much when talking about SEO is that if your site has been marked as spammy by their algorithm (which they have done), then you may see some negative consequences on your rankings and traffic potential.

The good news is that there are steps you can take right now to ensure your site doesn’t get flagged as “too good” or “not original enough.” That said, there are plenty more factors contributing to these issues than just having a clean copy & paste job done – which brings us back full circle within this checklist:

Keyword Stuffing Timeline

As you’re working on your website, it’s important to remember that keyword stuffing is not a good idea. This means avoiding any action that will get Google to think that your content is not relevant to the topic and/or target audience. The solution? Make sure everything on the page ties back into what people are searching for.

For example: If someone searches “how do I make money online?” then they probably have no intention of buying something from Amazon or eBay when they find out about making money online (which isn’t really an option). Instead of using phrases like “how do I make money” or “how much does it cost,” use content around those topics instead!

This can be hard work at first but once you get used to doing it consistently, it becomes second nature and makes SEO much easier overall

Avoid Scraping and Duplicating Content

Another thing you should avoid is scraping and duplicating content. Copyscape is a tool that checks for duplicate or near-duplicate content, so it’s important to use it before starting your SEO campaign.

Avoid keyword stuffing, too: keyword stuffing refers to adding keywords directly into the body of an article (as opposed to using meta descriptions). This can cause Google Penguin algorithm penalties because it makes your site look spammy and tricks users into thinking they’re reading something useful rather than just another piece of junk content on the internet.

Don’t Over-Optimize Your Anchor Text

Don’t over-optimize your anchor text.

Anchor text is the part of a link that appears in blue and says “click here.” In this case, it’s usually a keyword or phrase that Google considers important for users to find in an organic search result. If you have multiple pages on your site with anchors like “click here” or “read more,” don’t use those exact same words every single time! You’ll want to vary it up a little bit so as not to appear spammy and lose out on potential clicks from users who aren’t looking specifically for those terms.


The SEO industry is a competitive one, and Google Penguin is no exception. If you’re not prepared for Penguin, it can hurt your site’s rankings in the long run. That’s why we recommend making sure your website is ready for the update before it happens by following these steps. You can also take help of the as they are one of the best Social Media Marketing Company in Gurgaon.


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