Spend a day with seasoned business coaches and sales consultants with experience assisting entrepreneurs and small company owners. The workshop’s primary purpose is to help each participant create and evaluate a unique sales and marketing plan for their company.
Additionally, tools and processes will be introduced immediately to help exceed revenue goals. To promote peer-to-peer learning among participants, the event will include small breakouts and facilitated group discussions that capitalize on the facilitators’ expertise. Each participant will leave the session with a sales and marketing plan that they can implement immediately, along with a list of steps to put what they learned into practice.
Here is a list of practical workshops for small business owners to boost revenue.
Build an Elevator Pitch that Ignites Interest in Small Business Workshops
Develop a compelling elevator pitch that you can use immediately with clients, at networking gatherings, in the Starbucks line, and marketing collateral, your website, and sales presentations. The instructors start by developing a distinctive value proposition, which is then used to craft a captivating elevator pitch that responds to the query, “What do you do?”
This pitch highlights small business workshops as a key service, emphasizing how they empower small business owners with the tools and knowledge they need to succeed.”
Create an Ideal Customer Profile to Get Focus
After discussing what makes an excellent ICP, you may work with peers and coaches to create one to help you focus your marketing and sales efforts and set up your company for success. You can increase margins and achieve more with less if you can focus.
Build a Sales & Marketing Plan that Drives Sales
Develop a sales and marketing strategy to raise awareness among new prospects, motivate them to take action, and implement your updated elevator pitch and ICP. To spur growth, the emphasis will be on modernizing current initiatives and investigating new avenues (such as social media, affiliate marketing, and pay-per-click).
Overcoming Barriers to Growth
Expert facilitators will lead a group discussion in the last section of the day to address participants’ difficulties when expanding their business. By doing this, everyone can leave with important action items to address the obstacles preventing sustainable growth.
Embrace online ordering and delivery.
Due to the need for an online store for survival during the coronavirus epidemic, some businesses moved their operations online. During this period, 1 in 10 SMEs transitioned to digital, making it possible for services like online delivery to flourish.
Working with delivery apps may help you make extra cash during slow times, even if you don’t have an online storefront.
Social media marketing
Social media is an effective marketing tool. Not on social media? Numerous social networking networks are available.
To begin, follow these steps:
- Find out which social networking sites your clients frequent; you may even bring up this topic in discussions when you provide customer service.
- If you want to try your hand at video content, you may set up accounts on Facebook, Instagram, or even TikTok.
- Post images of your company, menus, food, and staff. Use contests, discounts, and promotions to entice customers to interact with your business.
- People will be more inclined to visit and spend money if they learn about your offerings!
- You can even expand your company online.
Package services as products
If services are your company’s main revenue source, bundling your offerings and setting fixed rates may increase revenue even further. How?
When a service is changed to a package, the customer’s impression changes from abstract to concrete and simpler to comprehend.
